When we say the words “dependable trucks, capable SUVs, and forward-thinking technology,” we bet that Ford was the name that jumped into your mind. For generations, Ford has delivered vehicles that meet real-world needs – from job sites to family road trips. It is easy to see why drivers across the country continue to choose Ford year after year.
The brand’s commitment to quality was recently recognized by J.D. Power, which named Ford America’s Most Awarded Brand for new-vehicle quality in 2025. That kind of recognition reflects decades of engineering focus, and a deep understanding of what drivers want.
A Lineup That Covers Every Need
There is a Ford for every type of driver. The F-150 remains one of the most iconic trucks on the road, combining work-ready capability with best-in-class towing up to 13,500 lbs and everyday comfort. If you need an SUV with more passenger space, the Explorer (5,000 lbs towing capacity) and Expedition (9,600 lbs towing capacity), are versatile three-row SUVs designed for active families. Looking for something a little more adventurous? How about the 2026 Bronco? Most Bronco trims are powered by a 2.3L EcoBoost® with 300 hp or a 2.7L EcoBoost V6 engine with 330 hp and 3,500 lbs towing capacity for off-road capability without sacrificing everyday drivability.
The Maverick rounds out the truck lineup as a compact, city-friendly option with a standard 2.5L hybrid powertrain that produces 184 combined hp or an available 2.0L EcoBoost® engine that produces 250 hp and 280 ft-lb of torque and up to 4,000 lbs towing capacity.
Ford Technology That Makes Driving Smarter
Ford has made significant investments in in-vehicle technology, and it shows. The available BlueCruise® hands-free driving system works on approximately 97 percent of controlled-access highways across the U.S. and Canada.
The available Ford Connectivity Package includes available connected services such as a Wi-Fi hotspot, navigation features, media streaming capabilities, and voice-assistant functionality, depending on vehicle eligibility and subscription plan. Ford Co-Pilot360® technology rounds out the package with driver-assist features designed to keep you feeling confident and in control.
Ownership Benefits Beyond the Purchase
Buying a Ford means joining an ownership experience that continues long after you drive off the lot. Ford Mobile Service (where available) allows certified technicians to handle many routine maintenance tasks – like oil changes, tire rotations, and battery checks – right at your home or office. Ford Pickup and Delivery (where available) takes it a step further by arranging to collect your vehicle, service it at the dealership, and return it to you. Drivers can also enroll in Ford Rewards through the Ford app, earning points on service, parts, and accessories.
Flexible Financing Options to Fit Your Budget
One of the most important parts of the car-buying process is finding the right financing arrangement. Ford makes this easier with tools like the Build and Price configurator and a pre-qualification option that carries zero credit impact. If you are considering a lease or a traditional purchase, having a clear picture of your budget upfront makes the entire experience less stressful.
Ford regularly offers lease and finance incentives on popular models such as the F-150 and Explorer. Program availability, qualification requirements, and terms vary by region and dealership. Be sure to check with your dealer for full qualification details and availability.
Come See What Ford Has to Offer at Cooper Ford
Ford continues to earn its reputation through consistent quality, smart technology, and a vehicle lineup that serves drivers at every stage of life. If you are shopping for a capable truck, a family-friendly SUV, or an adventure-ready vehicle, Cooper Ford has a Ford model for you. Our Ford experts are waiting to help you explore current inventory, customize your vehicle, and find the perfect Ford vehicle for you.
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